Sales Enablement Tools To Consider In 2025

by Anwesha Guha

With the ongoing impact of the COVID-19 pandemic, maintaining momentum in sales is proving to be a challenging task. Sales teams, particularly those traditionally focused on feet-on-street sales, now need to achieve targets through digital sales and virtual selling. This "revolutionary shift" has highlighted the importance of sales enablement tools as a critical element for boosting sales productivity and revenue generation. A strong indication of this trend is the 54% increase in the use of sales intelligence tools since 2018, according to LinkedIn’s State of Sales 2020 report.

As companies strive to improve customer interactions and win more deals, it's crucial to evaluate and incorporate the right sales enablement tools. Below are 13 essential sales enablement tools that can help your organization empower its sales teams and enhance performance:

1. Master-O

Master-O is a sales gamification and microlearning platform that focuses on effortless skill improvement and sales enablement through interactive microlearning and data-driven insights.

Key Features:

  • Game-based assessments
  • Rapid content authoring for existing sales training content
  • Data science to analyze sales capabilities and improve performance

2. Ambition

Ambition is one of the top sales gamification platforms, helping sales leaders with performance management and real-time coaching to optimize employee performance.

Key Features:

  • One-on-one team coaching sessions
  • Real-time analytics and performance metrics
  • Sales and fantasy-style competitions to drive productivity

3. Kahoot!

Kahoot! is a game-based learning platform designed to enhance training and knowledge retention, helping employees retain important information through fun, engaging quizzes.

Key Features:

  • Gamifies learning to boost engagement
  • Assign self-paced challenges
  • Provides real-time feedback and collaborative platforms

4. Allego

Allego is a comprehensive sales enablement tool that offers learning and content management solutions. It equips employees with the necessary skills, knowledge, and insights to maximize revenue.

Key Features:

  • Bite-sized learning through mobile and video
  • Industry-based solutions
  • Integrates training, coaching, and content sharing in one app

5. MarcomCentral

MarcomCentral is a marketing and sales tool that simplifies content access, customization, and distribution across organizations, enhancing the sales process and improving sales cycles.

Key Features:

  • Customizable on-demand email campaigns
  • Salesforce Marketing Cloud integration
  • Tracks sales performance

6. ClosePlan

ClosePlan is a B2B-focused sales execution platform designed to help visualize buyer organizations, optimize sales strategies, and reinforce best practices in Salesforce.

Key Features:

  • Visualizes buyer organizations and builds relationships
  • Deal Scorecard for quick opportunity visibility
  • Sales playbooks to guide teams through best practices

7. Visualize ROI

Visualize ROI is a sales enablement tool focused on value quantification throughout the sales funnel, shortening sales cycles, and increasing win rates.

Key Features:

  • Identifies key components of value propositions
  • Creates consistent presentations based on value
  • Automates outbound messages to focus on ideal client profiles

8. BuyerDeck

BuyerDeck streamlines content management, making it easier for sales teams to provide a differentiated experience and build strong customer relationships.

Key Features:

  • Tracks content engagement
  • Custom content portal for buyer engagement
  • Central content repository for up-to-date sales and marketing materials

9. Arcade

Arcade is a dynamic sales enablement tool that gamifies employee goals and drives performance through rewards, recognition, and staff training.

Key Features:

  • Instant rewards for desired behaviors
  • Transforms KPIs into engaging games
  • Centralized communication hub for teams

10. Streamz

Streamz is a mobile-driven sales enablement platform that uses AI to continuously measure sales readiness and personalize learning experiences for sales teams.

Key Features:

  • Fast content search and recommendations
  • Bite-size learning and quizzes
  • Simplified content curation and automatic summarization

11. SoloFire

SoloFire is a content management platform specifically designed for sales teams in the medical device and life sciences sectors, ensuring the delivery of the right content at the right time.

Key Features:

  • Generates insights into content engagement
  • Tailored presentations for clients
  • Mobile-friendly access to sales collateral

12. ClientPoint

ClientPoint offers a seamless digital sales platform to create, manage, and track proposals, aiming to improve close rates and shorten sales cycles.

Key Features:

  • Fast proposal preparation with easy access to decks
  • CRM integration for streamlined processes
  • Content library with template creation for up-to-date materials

13. DialSource

DialSource is a sales readiness and enablement platform that captures the context of calls and connects directly to CRM systems for better customer engagement and insights.

Key Features:

  • CRM integration for seamless communication
  • Automates sales tasks, focusing on productive conversations
  • Tracks effective sales strategies for higher engagement

Are there any other sales enablement tools that you swear by? If you think your tool deserves to be featured on this list, feel free to reach out to us at hello@masteroapp.com!

By adopting these sales enablement tools in 2025, organizations can ensure that their sales teams remain agile, efficient, and productive in the ever-evolving digital landscape.