How A Leading Indian Private Bank Increased
Sales Productivity By 80% Using Microlearning

BUSINESS OBJECTIVE

The leadership team of a leading private bank, wanted to ensure higher sales productivity for their relationship and customer service managers and enable them to “sell through service” to the bank’s customers. To achieve this, the President of Retail Banking wanted the branch banking workforce to focus on increasing coverage, improving customer interactions and identifying opportunities to cross sell.

16000+

Relationship Managers &
Customer Service Managers

26+

Types of gamification based on critical milestones

3

Learning journeys with customized microlearning content

THE APPROACH

16,000 LEARNERS

Game-based microlearning with contextualized learning content on selling skills, based on the learner’s tenure

26 REGIONAL MANAGERS

Access to responsive learning dashboard for their workforce that included learning adoption, leaderboards & skill gap analysis

PROJECT SPONSOR

Access & visibility to overall project
performance & progress

LEARNING CONTENT

Sr. | Mid | Jr.

Contextualized based on tenure for
RM & CSM roles in branch banking

The Learning Journey
PLANNING
PROBING
PRESENTING
PITCHING
ANSWERING
FINALIZING
BUILDING LONG LASTING RELATIONSHIPS

DIGITAL LEARNING SOLUTION

RESULTS

80%

Increase in overall sales productivity

39%

Increase in cross selling

25%

Increase in client coverage

We Deliver Quick, Customizable & Learner
Centric Digital Learning That Is Effortless!