Game-based microlearning enables our clients to showcase their success!

The leadership team at Haleon wanted to improve the effectiveness of their 2,100+ on-field sales reps by addressing gaps in product knowledge and frontline readiness. With a vast portfolio and frequent updates on pricing, new launches, and promotional strategies, keeping the salesforce informed and engaged was a critical challenge. Haleon leveraged Master-O to deliver gamified, bite-sized learning content that enhanced on-the-go training and elevated distributor engagement but also drastically improved knowledge retention among our frontline teams.

In 2019, Alkem Laboratories partnered with Master-O to transform frontline sales training with microlearning and gamification.Focused on product knowledge and behavioural skill-building, the platform addressed engagement challenges in traditional methods. Over 4 years, Alkem upskilled 21,000+ sales professionals, improving their interactions with HCPs and driving better outcomes.Master-O’s tailored learning journeys also supported leadership development for managers, ensuring a well-rounded approach to thrive in the fast-paced pharmaceutical industry.

In 2023, a global leader in the alcohol beverage industry partnered with Master-O to transform frontline training through gamified learning. Microskills® addressed engagement challenges in traditional methods, ensuring effective knowledge retention and application. This approach boosted the Width of Distribution (WOD) by 12%, enhancing market share and outlet penetration. The gamified training equipped 1,300+ frontline team members with the skills to excel in a competitive market.

As a leading motorcycle OEM, Bajaj Auto prioritized enhancing customer experience at dealerships. In 2021, they partnered with Master-O to modernize dealer readiness for over 10,000 dealership sales executives (DSEs). Integrated with their lead management system, the platform streamlined onboarding and eliminated administrative workflows. This unified approach led to 3x growth in enquiry conversions and high-NPS dealerships growing 2.5 times faster than the national average.

Amidst declining engagement among 17,000+ sales consultants, Mahindra partnered with Master-O to drive enhanced upskilling, engagement, and sales enablement in 2024. In a highly competitive passenger vehicle market, Master-O helped Mahindra improve dealer readiness, boost sales conversions, and deliver differentiated customer experiences, reducing go-to-market to under 30 days and reducing operating costs by over 30%.

With 9,000+ Purple Champions, Mondelez India faced challenges in onboarding and upskilling distributor sales reps across its product portfolio. Partnering with Master-O, Mondelez launched personalized microlearning campaigns targeting specific KPI gaps. The consumer-grade experience and microlearning design improved retention of key GTM workflows—onboarding, merchandising, and outlet management. This strategy led to measurable improvements in sales KPIs across modern and general trade channels while reducing content creation time and ensuring year-round GTM readiness.

Kellanova India aimed to enhance sales productivity for its 2,200+ salesforce, from Area Sales Managers to distributor sales reps. With a diverse product portfolio and growing competition, it was crucial for reps to understand SKUs and effectively communicate product advantages. Kellanova leveraged Master-O’s microlearning platform to deliver continuous, on-the-go learning focused on product knowledge, process standardization, and outlet execution. This approach ensured consistent engagement and GTM readiness, enabling reps to confidently drive sales and outperform competitors.

As a fast growing life insurance firm, IndiaFirst wanted to overhaul it’s sales training content and provide the right blend of mobile learning & classroom training. By replacing its traditional LMS with a modern microlearning platform, that provided a more engaging learning experience, the sales leadership aimed to better showcase the linkage between sales training and sales productivity. With a focus to upskill new insurance agents and onboard more capable frontline sales, the sales training team was able to author engaging microlearning content faster and deploy it using various automated business rules.

The leadership team at Axis Bank, wanted to ensure higher sales productivity for their RMs and CSOs. The President of Retail Banking wanted the branch banking workforce to focus on increasing coverage, improving customer interactions and identifying opportunities to cross sell. The retail bank leveraged Master-O over a two-year engagement that delivered personalized sales content to the workforce and generated higher sales productivity across retail loans and various investment-related products.

Schindler’s India business was looking to extend it’s market share in the New Installations (NI) business as increased competition, pricing pressure and project delays created many challenges to the sales force to further grow it’s business. The NI Business Head ultimately relied on Master-O as part of a 12-month sales academy to upskill his account managers, key account managers and sales executives on various sales competencies & product knowledge that would enable them to sell with a difference.

With an ambitious growth plan after going public, ICICI Prudential was keen to reduce front line sales attrition and increase new business premium and persistency across it’s agency, bancassurance and direct sales channels. After a successful pilot, the company scaled up Master-O as a sales onboarding solution for over 1,000 learners and was able to reduce it’s sales onboarding journey from 7 days of classroom training to only 1.5 days.

Looking to capitalize on India’s growth in agriculture, Escorts Group was keen to leverage its established dealer relationships and appoint new dealers across the country to penetrate sales across India. The dealer sales team along with the leadership team use Master-O as part of an 18-month long sales enablement learning journey. The Master-O sales solution includes sales Microskills® such as planning & forecasting, relationship management and much more.

As a rapidly growing bank, YES Bank wanted it’s acquisition team to ramp up sales productivity and increase NTB (New To Bank) customers for the Current & Savings Account (CASA) portfolio. While the Bank’s learning & development team had developed a robust one-day sales training course to enable it’s front line sales force, Master-O was ultimately chosen as the L&D team’s preferred approach, as it could engage the salesforce throughout the year and showcase data-driven learning effectiveness to improve sales productivity.

Reliance General Insurance wanted to upskill & enable its salesforce to sell it’s newly launched health insurance solutions. To establish it’s brand, the company required a quick and effortless microlearning approach for certifying the sales team on health insurance related product knowledge. Master-O was chosen to enable the salesforce and sell health insurance policies. The insurance products were created as Microskills® and the enablement of the entire salesforce in the emerging markets business took less than 60 days to complete.

With over 100+ SKUs across 5 franchises, selling J&J’s medical device business in tier 2 and tier 3 cities across India was proving to be a challenge for the frontline salesforce. J&J decided to use Master-O to make it easier to upskill it’s workforce on product knowledge and test their understanding in real-time, in order to make necessary course corrections. The Company also leveraged Master-O’s content authoring tool to repackage their product content into Microskills®. This approach enabled new hire sales reps and existing sales reps to learn & retain the content more effectively.

With a focus to improve retail equity penetration, SBI Mutual Fund wanted to also drive investments in debt market related products across it’s customer base. It needed to start by enabling the relationship managers to have discussions with dealers and end customers on debt as a viable investment option. The company used Master-O to assess and upskill its salesforce on debt investments as a product category. Microlearning as an approach enabled the sales team to learn, retain & apply the key concepts that were covered in the Debt Market Microskill®.

As a leading telecom service provider, Telenor’s strategy was to remain the favored digital partner for B2B organizations and consumers. The leadership team realized the need to train their salesforce to sell Telenor’s solutions to support their customers’ digital transformation and hence created the digital sales academy. Telenor chose Master-O as part of a 24-month sales academy to upskill it’s salesforce and achieve record sales results in 2017 that cemented it’s market leadership across key profitable portfolios.

A fast-growing mid-sized bank had to certify its entire branch banking workforce within 60 days on third-party products, in compliance with an RBI guideline. The objective was also to improve cross sell to existing customers and thereby increase the bank’s fees from products like Life Insurance, General Insurance, Mutual Funds, among others. The retail bank leveraged Master-O to repackage their existing learning content into Microskills® within 30 days and launch the certification & sales enablement courses. The entire sales readiness and product certification concluded within 60 days of launch with 98% completion and a drastic reduction in classroom training for this initiative.

With over 80% of its workforce either in sales or collections, Bajaj Auto Finance realized the need for rapid upskilling to address attrition, ensure consistency in the sales experience and reduce collections outstanding. By upskilling the company’s L&D team on the competencies required to create microlearning content, Master-O rapidly upskilled the on-roll and off-roll workforce at ease. At ~95% adoption rates and 75% completion rates, Master-O has enabled habitual microlearning for the frontline sales & collections workforce with a long term to address key business issues.

As a fast-growing pharmaceutical company in India, Boehringer Ingleheim wanted to ramp up its business by enabling the entire salesforce on better product knowledge, building better relationships with doctors and improving sales conversions. The company chose Master-O to reinforce the learning from the classroom training programs on product knowledge and selling skills. The reinforcement approach leveraged microlearning to build daily and weekly habits among the salesforce to retain what they have learnt and apply it on the job.

As a fast growing NBFC in the housing finance space, Capri Global was keen to upskills its sales & operations workforce on home finance to boost sales productivity, avoid miss selling and improve loan underwriting related workflows. By converting the company’s product content into Microskills®, Master-O was able to drastically improve learner engagement and thereby enable the sales team to sell more home loans. Master-O’s analytics were also leveraged to identify product knowledge issues for every employee and thereby personalize the learning journey for the employee.

As the largest generic company globally, Mylan wanted to maintain market share leadership in India by upskilling its salesforce using an engaging but also effective approach. Rather than have product managers publish content on WhatsApp, the company wanted a more secure and interactive way to impart product knowledge at scale for it’s workforce. In addition to capturing impressions on digital learning content or focusing on completions, the company’s sales training team tracked highly minute data points on their salesforce using Master-O’s analytics. These data points were relayed to the sales leadership each week to enable them to coach front line sales executives on critical product related skill gaps.