Game-based microlearning enables our clients to showcase their success!

The leadership team at Axis Bank, wanted to ensure higher sales productivity for their RMs and CSOs. The President of Retail Banking wanted the branch banking workforce to focus on increasing coverage, improving customer interactions and identifying opportunities to cross sell. The retail bank leveraged Master-O over a two-year engagement that delivered personalized sales content to the workforce and generated higher sales productivity across retail loans and various investment-related products.

As a leading telecom service provider, Telenor’s strategy was to remain the favored digital partner for B2B organizations and consumers. The leadership team realized the need to train their salesforce to sell Telenor’s solutions to support their customers’ digital transformation and hence created the digital sales academy. Telenor chose Master-O as part of a 24-month sales academy to upskill it’s salesforce and achieve record sales results in 2017 that cemented it’s market leadership across key profitable portfolios.

As a rapidly growing bank, YES Bank wanted it’s acquisition team to ramp up sales productivity and increase NTB (New To Bank) customers for the Current & Savings Account (CASA) portfolio. While the Bank’s learning & development team had developed a robust one-day sales training course to enable it’s front line sales force, Master-O was ultimately chosen as the L&D team’s preferred approach, as it could engage the salesforce throughout the year and showcase data-driven learning effectiveness to improve sales productivity.

Schindler’s India business was looking to extend it’s market share in the New Installations (NI) business as increased competition, pricing pressure and project delays created many challenges to the sales force to further grow it’s business. The NI Business Head ultimately relied on Master-O as part of a 12-month sales academy to upskill his account managers, key account managers and sales executives on various sales competencies & product knowledge that would enable them to sell with a difference.

With an ambitious growth plan after going public, ICICI Prudential was keen to reduce front line sales attrition and increase new business premium and persistency across it’s agency, bancassurance and direct sales channels. After a successful pilot, the company scaled up Master-O as a sales onboarding solution for over 1,000 learners and was able to reduce it’s sales onboarding journey from 7 days of classroom training to only 1.5 days.

Looking to capitalize on India’s growth in agriculture, Escorts Group was keen to leverage its established dealer relationships and appoint new dealers across the country to penetrate sales across India. The dealer sales team along with the leadership team use Master-O as part of an 18-month long sales enablement learning journey. The Master-O sales solution includes sales Microskills® such as planning & forecasting, relationship management and much more.

With over 100+ SKUs across 5 franchises, selling J&J’s medical device business in tier 2 and tier 3 cities across India was proving to be a challenge for the frontline salesforce. J&J decided to use Master-O to make it easier to upskill it’s workforce on product knowledge and test their understanding in real-time, in order to make necessary course corrections. The Company also leveraged Master-O’s content authoring tool to repackage their product content into Microskills®. This approach enabled new hire sales reps and existing sales reps to learn & retain the content more effectively.